Evaluating LLM Vendors: Latency, Cost, and Guardrails

Large Language Models (LLMs) continue to reshape how businesses operate by streamlining customer support, automating content creation, summarizing data, and even coding. With this explosion of use cases, organizations looking to integrate LLMs into their workflows are faced with a crucial decision: which LLM vendor should they choose? The answer isn’t straightforward. Vendors vary widely … Read more

Developer Marketing in 2025: Docs as a Growth Channel

In the fast-evolving landscape of software development, the art of marketing to developers has undergone a major transformation. As we step into 2025, one of the most powerful and perhaps underutilized tools in a marketer’s arsenal is documentation. Traditionally viewed as a post-development necessity, documentation is now becoming a strategic growth channel in developer marketing. … Read more

Feature Naming That Users Remember

In an increasingly competitive digital landscape, the name of a product feature can significantly influence its adoption, usability, and memorability. A well-named feature can not only boost user engagement but also reinforce the brand voice, clarify functionality, and reduce the cognitive load on users. However, naming features effectively is often overlooked during the development process. … Read more

SGE/AI Overview Monitoring: What to Track Weekly

As Search Generative Experience (SGE) and AI technologies become increasingly integrated into business operations, the need for structured and reliable monitoring becomes paramount. Weekly monitoring not only ensures your AI systems deliver consistent performance but also helps in early identification of potential risks or failures. With the rapid evolution of AI models, particularly in areas … Read more

Speed Up First Paint With Resource Hints

Imagine clicking a link and waiting… and waiting… until the page loads. We’ve all been there. Those first few seconds matter more than you think. The faster a site paints its content, the happier the user. That’s where resource hints come into play. They’re like helpful nudges to the browser, saying, “Hey, you’re gonna need … Read more

Content KPIs That Tie to Revenue

Content is everywhere. Blogs, social media, videos—it’s all part of the digital universe. But if you’re running a business, there’s one question lingering in your mind: Does this content help make money? Content for the sake of content isn’t smart marketing. The real magic happens when your content is directly tied to revenue. That’s where … Read more

AI Search on Site: Retrieval, Relevance, and Revenue

In the ever-evolving digital landscape, the role of search technology has transformed drastically. From the basic keyword-based search boxes of the early internet to the sophisticated AI-powered engines of today, an effective on-site search solution can significantly influence user satisfaction, engagement, and ultimately, revenue. Artificial Intelligence (AI) is ushering in a new era of on-site … Read more