Thrive, a renowned creative agency known for its strategic storytelling and visual innovation, has been honored with the prestigious Silver Telly Award for its recent work on the Aisle Planner Explainer Video. This achievement underscores Thrive’s dedication to excellence in video production and highlights its growing influence within the digital storytelling industry.
The Telly Awards, now in their 45th year, celebrate excellence in video and television across all screens. Receiving recognition from the Telly Awards is widely regarded as one of the highest honors in the world of media production. Each year, the competition attracts over 12,000 entries from five continents, showcasing creative excellence and innovation in categories spanning branded content, commercials, and more.
Thrive’s collaboration with Aisle Planner—a platform designed for wedding professionals—resulted in a visually compelling and informative explainer video that resonated with both audiences and judges alike. The video, which illustrates the user-friendly features and benefits of the Aisle Planner platform, stood out for its clean design, dynamic animation, and clear messaging.
The CEO of Thrive, David Lentz, reflected on the accomplishment by stating, “This recognition by the Telly Awards is not just a testament to our team’s creativity—it proves the power of purposeful storytelling. We are honored to stand among the leading voices in media that continue to push boundaries.”
The project involved a thorough understanding of Aisle Planner’s target market: creative professionals in the wedding industry who demand intuitive, beautiful tools that support their business workflows. Thrive’s in-house team of strategists, designers, animators, and writers collaborated closely with the Aisle Planner marketing team to craft a solution tailored to these needs.
Key Elements That Contributed to the Silver Telly Award Win:
- Strategic Messaging: The video scripts were rooted in a deep understanding of the brand identity and target user behaviors.
- High-End Visual Design: Clean and elegant animations reflected the aesthetic sensibilities of wedding professionals.
- User-Centered Storytelling: Every scene in the explainer video addressed real pain points and presented practical solutions.
- Technical Execution: Seamless transitions, voiceover synchronization, and musical scoring were carefully engineered to create an engaging and professional final product.
Founded over a decade ago, Thrive has carved out a unique niche within the creative industry. With an emphasis on empathy-driven storytelling, Thrive has previously worked with a diverse range of clients from startups to Fortune 500 companies, consistently delivering standout media content that engages, informs, and performs.
The success of the Aisle Planner Explainer Video further cements Thrive’s reputation as a creative leader with the strategic acumen and technical skill to bring fresh ideas to life. The award-winning project not only met the client’s goals of user acquisition and engagement but also surpassed expectations in terms of design and message clarity.
Thrive’s recognition by the Telly Awards comes during an exciting time of growth for the agency. Over the past year, the firm has expanded into new markets and service offerings, including interactive media, experiential branding, and data-driven content strategy.
Michelle Yoon, Creative Director at Thrive, explained the success of the Aisle Planner collaboration by saying, “We approached this not just as a video project, but as a storytelling opportunity. By aligning deeply with the Aisle Planner team, we were able to articulate their brand values while demonstrating practical product features. The recognition from the Telly Awards reaffirms that great work comes from deep collaboration and shared vision.”
About the Telly Awards
Established in 1979, the Telly Awards honor the best in television and video content across all platforms. The awards are judged by a council of over 200 working industry professionals, each a past Telly Award winner. Categories range from branded content and commercials to social video and immersive storytelling. The Tellys aim to recognize creators who are pushing the boundaries of visual communication in an ever-evolving media landscape.
Looking ahead, Thrive plans to submit additional entries to future Telly Awards and continue partnering with purpose-driven brands. The agency’s recognition this year marks not only a milestone for the Aisle Planner project, but also for its overall journey as a creative company committed to excellence and innovation.
For organizations seeking impactful visual storytelling that drives real business results, Thrive continues to lead by example, demonstrating that intention, creativity, and strategy are the cornerstones of award-worthy content.