In today’s crowded e-commerce marketplace, building strong customer relationships across multiple channels is more important than ever. Brands looking to engage effectively with customers are increasingly turning to SMS + email combination marketing for its high engagement and conversion potential. But finding affordable tools with clean user interfaces, strong deliverability, and support for both SMS and email can be a challenge.
TLDR: Looking for an efficient and budget-friendly SMS + email marketing platform for your e-commerce store? Check out these four top-performing tools tailored for clean user experiences and high deliverability. This list includes platforms that are affordable, easy to use, and ideal for small to medium-sized online stores looking to scale. Each option integrates SMS and email in one platform and works seamlessly with major e-commerce platforms like Shopify or WooCommerce.
1. Klaviyo – Best Overall for E-commerce
Klaviyo has built a reputation as a powerhouse in e-commerce marketing automation, especially for email. Recently, it has doubled down on SMS marketing, making it a top pick for stores that want to run combined campaigns.
Key Features:
- Deep integrations with Shopify, WooCommerce, BigCommerce
- Pre-built SMS + email flows like welcome series and abandoned cart
- Smart segmentation based on purchase behavior
- Great template editor and dynamic product blocks
Pricing: Klaviyo offers a free tier for up to 250 contacts and 500 email sends, but SMS rates are usage-based. Although it’s not the cheapest, the value is in its advanced automation capabilities.
UI and Usability: Klaviyo boasts a modern and intuitive interface. Campaign building, segmentation, and automation workflows are clean and beginner-friendly, while still offering complexity for advanced marketers.
Deliverability: Excellent deliverability reporting and IP warmup tools help ensure that both your emails and texts get where they’re going.
2. Omnisend – Best for Mid-sized Stores on a Budget
Omnisend is a well-rounded email and SMS marketing tool built specifically for e-commerce. It offers many of Klaviyo’s advanced features at lower pricing tiers, making it an excellent choice for scaling brands.
Key Features:
- Drag-and-drop email builder with product recommendations
- Custom automation flows with both SMS and email
- Segmentation based on behavior, shopping data, and more
- Push notification integration for multi-channel marketing
Pricing: Offers a generous free plan that includes SMS. Paid plans start affordably and include 24/7 email & chat support. SMS charges depend on the recipient’s country but are generally lower than larger platforms.
UI and Usability: Clear navigation, premade templates, and automation workflows make Omnisend a delight for beginners and experienced marketers alike. Campaign creation is straightforward, and the reporting dashboard is clean and insightful.
Deliverability: Strong IP reputation and attention to compliance laws for both email (like DKIM/SPF) and SMS (TCPA/GDPR).
3. MailerLite – Best Lightweight Option for Small Stores
MailerLite has long been a favorite for its simplicity and clean design. While originally email-only, it now offers SMS marketing for select countries, making it a light yet effective combo tool for small e-commerce stores.
Key Features:
- User-friendly drag-and-drop editor, with ecommerce drag-ins
- SMS support integrated into automation workflows
- Affordable plans with lots of value for small lists
- API and e-commerce integrations via Shopify and WooCommerce
Pricing: Generous free tier for email use up to 1,000 subscribers and 12,000 emails/month. SMS usage is pay-as-you-go and adds flexibility without subscription bloat.
UI and Usability: Minimalist and well-designed interface—ideal for solopreneurs or teams that want to get campaigns up quickly without getting lost in features.
Deliverability: Known for high inbox rates due to great sender reputation management tools and subscriber hygiene features.
4. Privy – Best for Simplicity and Onsite Conversion
Privy is known best for its onsite popups and conversion-focused tools for Shopify users—but its email and SMS builder tools make it one of the easiest all-in-one platforms for e-commerce marketing.
Key Features:
- Convert website visitors with popups, banners, and flyouts
- Email and SMS integrations for cart recovery and welcome series
- Uses Shopify data effectively for audience targeting
- Automations built into one dashboard
Pricing: Privy offers a limited free tier and low-cost entry-level plans. Email + SMS bundles are available with straightforward pricing. Great for new store owners who want everything in one place.
UI and Usability: Very beginner-friendly. The popup builder integrates smoothly into email + SMS workflows, ideal for increasing opt-in rates.
Deliverability: Maintains decent deliverability performance, especially when combined with high-converting popup forms that help list quality.
Which Is Right for Your Store?
If you’re just starting out or running a lean operation, tools like MailerLite or Privy can help you get off the ground with low overhead. For stores focused on automation, growth, and segmentation, Klaviyo or Omnisend are stronger choices. Each of these platforms keeps usability and deliverability in mind—ensuring your efforts actually reach your target audience.
Conclusion
Using a marketing platform that integrates both SMS and email is no longer just a bonus—it’s a necessity for e-commerce stores looking to maximize their ROI. Each tool listed here excels at something slightly different—whether it’s automation, user experience, budget-friendliness, or on-site engagement. Choose based on what fits your current store size, marketing goals, and budget, and you’ll set a strong foundation for scalable growth.
FAQ
-
Q: Do I really need both SMS and email marketing?
A: Yes. Together, SMS and email give you diverse touchpoints and improve open rates and conversions across customer journeys—from welcome messages to abandoned cart reminders. -
Q: Which platform is best for beginners?
A: MailerLite and Privy are best for beginners due to their simple interfaces and lower pricing tiers. -
Q: What’s the best tool if I have a Shopify store?
A: Klaviyo and Privy both offer robust Shopify integrations. If you’re looking for more advanced automation, go with Klaviyo. For basic conversion tools, Privy is a good alternative. -
Q: Can I try these platforms for free?
A: Yes, all four platforms offer free plans or free trials. Features vary, but you’ll be able to test both email and SMS functionalities. -
Q: How do I track the ROI of campaigns?
A: All platforms provide analytics dashboards that track opens, clicks, conversions, and sales—often tied directly to your e-commerce store’s revenue metrics.