Project Pioneer Review: Is This Course a Scam?

Creating a dropshipping business is a big deal. You put a lot of time, effort, and money into building it, and you can’t afford to get your strategy wrong when it comes to marketing or sales. Unfortunately, there don’t seem to be that many great dropshipping training courses out there.

Most of them tend to promise more than they deliver. That’s why we decided to review Connor Shelefontiuk’s Project Pioneer program. If you want to find out whether it’s a scam or a legit e-commerce course, read on!

What Is the Project Pioneer Course

Connor Shelefontiuk Instagram feed

Connor’s goal for this course is to take out all the guesswork involved in starting an e-commerce business and explain everything you need to know about dropshipping.

Project Pioneer is a comprehensive dropshipping course that will teach you what tools to use, how to find profitable products, and how to sell them in front of millions of shoppers on platforms like Amazon FBA or Shopify.

What Do You Get When You Join

Woman on online course

You access eight modules and over 75 practical lessons when you join Project Pioneer.

The modules include:

Module 1: Introduction

The first module of the course is an introduction to dropshipping. In it, you get an idea of what dropshipping is, why it’s so popular, and how it can be applied in your business. The first half of this module walks you through the history of dropshipping and why it’s become so popular.

The second half of the module dives into the different types of businesses for which you can use dropshipping. Connor also takes some time at the end of this section to discuss the pros and cons of dropshipping. He does a great job pointing out both sides of the argument so that you know what you’re getting into before jumping in with both feet.

Module 2: The Foundation

In this module, Project Pioneer will show you how to create a unique brand for your online store, set up your domain name for free, and get going with a WordPress website.

Connor will even show you two ways to launch your store and start selling straight away – without having to wait days or weeks for a web designer and coder to build your site.

Module 3: Choosing Products

This module will walk you through the process of picking your product, which can be a very tricky step if you’re new to the business world.

So, the module will cover how to find products that are right for you and how to avoid the junk that is out there following Connor’s Pioneer Protocol.

Module 4: Testing

This module will teach you how ad testing works and why it’s crucial. You’ll also learn what format you should use for your test and when it makes sense to use each type of test.

Finally, you’ll see how to set up your first ad test so that you can start experimenting with different keywords and formats right away.

Module 5: Optimize

In this module, you’ll learn how to optimize your ads and make them more likely to produce results. In a nutshell, optimizing means figuring out which ad elements are working and which aren’t.

You can use Google tools like Keyword Planner to do this, and you can also rely on some creative ways to test and measure the performance of your ad. For example, use Facebook’s Power Editor tool to tweak different elements of your ad until you find one that works well for your target audience.

Module 6: Scale

This module will teach you what business planning is and why you need it.

After completing this module, you should have a solid understanding of the following topics:

  • What business planning is and why it’s important
  • How to build a business plan that works for your company
  • The importance of market research and competitive analysis in your business plan
  • The concept of opportunity cost and how it applies to your business plan
  • Several different growth strategies you can use to scale your dropshipping business

Module 7: Maintain & Replicate

In this module, Connor will show you some of the best ways to grow without losing control of your business. He’ll also show you how to avoid the biggest mistakes that first-time entrepreneurs make when they start growing their businesses.

Module 8: Advanced Email & SMS Marketing Strategies


In this module, you’re going to look at email marketing and SMS marketing strategies that can be applied in any dropshipping business.

By the time you finish this section, you’ll know exactly how to use these techniques to drive traffic to your website, boost your sales, and grow your business.

My Thoughts On Project Pioneer: Is It a Scam

Project Pioneer isn’t a scam. This course is by far the most comprehensive dropshipping course I’ve taken. You can find more about this course in this detailed review. It covers everything from picking a niche to finding a supplier.

Connor covers all the steps in between as well, such as getting your store set up, finding your first product, launching your store, and beyond. The course offers a ton of value for the price, and it’s effortless to follow because you can do it at your own pace.