Five Strategies to Improve E-Commerce Lead Generation

If you want your business to grow and succeed, it needs a steady influx of new sales. In simple terms, this happens through sound lead generation and customer retention.

However, these business processes are not easy to master. This article will focus on methods and strategies your business can make good use of to improve its lead generation efforts.

Attract Leads Through a Mobile App

A mobile business app can play an essential role in building relationships between your brand and your customers. Mobile eCommerce apps are known for learning more about customers within a few screen taps.

If you think this isn’t true, know that about 72% of eCommerce sales are likely to be made through mobile phones. And almost 50% of the revenue of an eCommerce store is made by 10% of its customers.

With an excellent mobile app, your business can enjoy benefits such as:

  • Improved brand recognition
  • Better marketing communication
  • Improved customer experience
  • Better user engagement

You can either hire a team of app developers or rely on a good app builder to build an app. Hiring a team of developers is a good option, but it can be pretty expensive, and you might have to wait long for your app to be finished.

On the other hand, using an app builder means that you can build an app quickly and have the essential functionalities right out of the box without coding knowledge. On top of that, if your budget is very tight, some app builders come free of charge.

Be Present on Social Media

Social networks

Every eCommerce business owner should know that social media platforms can be powerful tools for lead generation efforts. According to various reports, there are approximately 4.2 billion social media users, and they spend an average of 2 hours and 30 minutes per day on social media. This qualifies social media as an excellent place for eCommerce lead generation.

Just remember to focus your efforts on a few select channels where your buyers spend most of their time. Engage with your audience, interact with them, and bring a personalized experience to your social media pages. Approach every follower as an individual, not just as a single fan out of thousands of them.

When executing social media marketing strategies, make sure to take advantage of technology. For example, you should give automation tools a try. This can be very helpful when sending invitations or bulk messages, typical for social media networks such as LinkedIn.

So, consider using LinkedIn automation tools. Instead of inviting people, adding people, or even sending separate messages manually, you can do it with a tool and automate most of these processes.

Optimize for SEO

Search engine optimization written in scrabble letters

According to reports, around 75% of people never scroll beyond the first page of Google search engine results. Fortunately, eCommerce brands have access to numerous digital assets. One of the most effective digital marketing channels is search engines, and 49% of users find products and services through them.

So, grabbing one of those attractive ten places is something everyone strives for. Optimize your strategies for these channels with keywords and phrases, and you will improve your chances of making it to the first search results page.

A good SEO strategy planned out in detail will place search terms across content pieces, product descriptions, blog posts, and even metadata to score as many points as possible with Google’s algorithms. Keep in mind that you can install good SEO plugins that can help you create more SEO-friendly content.

Email Marketing

Email Marketing

Not many users will be eager to buy something from your store during their first visit to your website. However, many of them will be ready to give their email addresses if you show that you’re prepared to provide some incentive.

So, make sure to turn to email marketing to stay in touch with your eCommerce leads and encourage them to come back to your website. Email marketing will allow you to inform your subscribers about new products, tell them about special deals, discounts, and share any other information they would probably like to know.

Moreover, consider using automated campaigns to send particular messages to your subscribers based on the actions they make on your website.

Make Good Use of Website Cookies

Did you know that retargeting campaigns can earn more clicks than other ads? Moreover, retargeted visitors have a high chance of being converted into customers. That means that you should try to make better use of retargeting campaigns. These campaigns will bring those kinds of results, but you need cookies on your website for that.

Cookies gather and store information from a user’s session, including the items they clicked on or added to their cart, even if they didn’t complete the checkout process. Use the cookie data for previous retargeting visitors and showing them personalized ads, including their viewed products.

You can start your remarketing campaigns on social media channels or other websites using Google Ads. But remember that you need to include a cookie policy on your website. This is important since you have to comply with all international laws. The use of cookies can be powerful, but you have to play a fair game with it.

Final thoughts

Unfortunately, the eCommerce industry has become a bit too crowded. So, to succeed, you have to know your customers well. And once you figure that out, you need to improve your eCommerce lead generation efforts further.

So, take another good look at this article and try to implement as much as you can to boost your efforts and win more leads. Good luck!

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