Every successful digital marketing strategy must include the use of keyword research. It helps you understand what people are searching for online and how you can target your audience with the best content and ads. The good news is there are many free keyword research tools available online. These tools can help you to use keywords effectively.
Here are six of the best free keyword research tools for 2023.
1. Google Keyword Planner
This is one of the most popular and widely used keyword research tools available. This tool is free to use and can be accessed through your Google Ads account. Google Keyword Planner allows you to enter a word or phrase and get a list of related keywords and their search volume, competition, and potential cost per click.
SEMrush is a comprehensive digital marketing tool that offers a free version with limited features. The free version allows you to research keywords, analyze your website’s performance, and get insights into your competitors.
SEMrush is a well-known keyword research tool, and it is still one of the best out there. You can use its Keyword Analytics and have aces to regional and global search volume. It will analyze any keyword competition level, estimate keyword difficulty and provide you with longer search terms phrase matches for your keyword quire.
3. Keywords Everywhere
This tool works as an extension you can add to your Chrome or Firefox browser. Keywords Everywhere tool will show you the search volume, CPC, and competition of a keyword on various popular websites (including Google, YouTube, and Amazon). It also provides related keywords and long-tail keywords that can help users expand their research.
4. Keyword Tool
This tool is a free alternative to Google Keyword Planner. It provides information on search volume, CPC, and competition for keywords. It also shows related keywords and long-tail keywords that can help users expand their research. Keyword Tool also allows users to generate keywords from a seed keyword, and it is available in over 80 languages.
Ahrefs offers a limited free version of their tool that provides information on search volume, CPC, and competition for keywords. It also allows users to see the top organic search results for a keyword, which can help users understand the competition. Additionally, Ahrefs provides a backlink analysis to help users understand the link profile of a website.
Ahrefs database has more than eight million queries you can use to find keywords you need. When using the Ahrefs keyword generator simply enter 1-10 words or even phrases. The result will be shown in a form of six reports containing keywords ideas, and all you need to do is pick one that suits you the most.
QuestionDB has a slightly different approach to keyword research. You have the option to enter 1-3 words as an explanation of the topic you are writing (broad keyword). Hit the “Generate” button and QuestionDB will offer you untapped content ideas.
Your chosen keyword will trigger a large list of questions you can then turn into ideas for your blog.
After you run an initial search, you can use the QuestionDB tool to create a list of “seed” keywords. The important thing is when using this keyword tool, to use it correctly. This means that you need to know your research topic to receive a useful list of questions for your blog.
These are just a few of the many free keyword research tools available in 2023. By using one or more of these tools, you can have a better understanding of what people are searching for online and how you can best target them with your content and ads. Remember, effective keyword research is crucial for any digital marketing strategy, so take the time to do it right.