To attract, engage and retain existing customers, you’ll need a strong content marketing approach. And just like it is in any other business, trends and success stories are constantly evolving, and we must get with the times, lest we get left in the lurch.
The only way to ensure your business gets a good number of loyal customers is to boost brand loyalty website ranking and work on user engagement. And, how do we do that? With a fine-tuned marketing approach.
According to recent statistics, brands that develop a strong, strong content marketing approach usually see a boost in conversion rates by six times. This, however, is not the case for those that do not grow their marketing strategy as time goes on.
Educational articles, instructional videos, webinars, and targeted social media marketing strategies are popular nowadays, as we’ll discuss a few of them in more detail later on in the article.
So, without further ado, let’s discuss the top 5 content marketing trends to keep in mind as you try to step up your game for 2022.
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1. Video Content Is Growing Ever More Popular
These days, especially since the pandemic, people prefer to stay at home instead of attending live events or queuing up in front of stores for new product launches. That’s what makes video marketing essential in this day and age. Working with influencers with a committed following can be one of the keys to marketing success.
However, it is important to understand your audience and provide content that is appropriate for them. For example, if a sizable portion of your audience speaks a different language, you should think about translating your videos and collaborating with foreign influencers. By doing so, your message will be spread more effectively. The entire process is much easier and faster with an online video translator.
In addition, according to a recent poll, 80% of all people prefer to interact with live videos rather than pre-recorded ones. So, that’s another thing to keep in mind. While viewing the live streams, viewers can interact with the influencers, chat about the goods, and shop.
If most of your target audience is millennials or Gen-Z, you cannot afford to miss out on this trend. Keeping the live-streaming remark in mind, it’s also advisable to work with streamers’ Instagram influencers instead of just good ol’ YouTube.
Facebook is also a safe bet but can be a mistake if you’re mainly advertising to the two groups mentioned above. It’s also worth mentioning that TikTok influencers are usually cheaper than YouTubers regarding brand deals but still have high engagement rates.
2. Voice Controls
It’s no surprise that voice search is the way of the future. It’s convenient, easy to access, accessible to visually impaired people, and the latest tech craze. I mean, how many Alexa videos have you seen on social media. People love voice control.
And that’s exactly the reason why content optimization for voice search is a smart way to boost your content marketing efforts. Instead of typing out the words into the search bar, users are now finding it more and more enticing to use spoken search commands similar to Siri or Alexa to find the information or product they want.
This, however, can be a difficult task, as you’ll have to use smart keywords and phrases and optimize all of your material for voice search, which can turn out rather costly. So, if you’ve been thinking about re-doing some of your old materials to improve SEO, you might optimize it for voice search while you’re at it.
3. Originality Is Everything
Like every year before it, 2022 will be all about originality. In contrast to the years past, however, it is predicted that case studies and think pieces will take the high ground. This is why businesses need to research and discover what their customers are having trouble with; otherwise, they won’t be able to help and will just become obsolete.
A business’ top priority should always be to assist your clients in discovering unique answers or directing them to unique solutions, aka you can either help them find the answer or provide on yourself.
You can do this with the help of a WordPress quiz plugin, which will help you create associated quizzes to understand your customers’ needs and issues
Once the research phase is complete, find the best way your team can create a solution for the most common problems at hand. A good method to go about this is organizing surveys.
Ask your target audience what they want and when they want it – it really can be as simple as that. You can even take your research-based information and publish it in various formats, such as graphs, charts, social media postings, videos, and so on.
4. Representation Matters
Representation is more important than ever when it comes to advertising and media. But, do not take it lightly; if you go for tokenism in place of real representation, people will catch on. Nonetheless, it is a problem that must be addressed. Inclusivity in your campaigns will guarantee that no one in your target demographic is overlooked. The best way t go about this for smaller businesses is once again influencer marketing.
There’s absolutely no doubt that influencer marketing is growing in popularity, but it’s also important to note that some population groups are being left out. Brands must still appeal to certain groups of people, whether that be people of color or those with economic difficulties.
In influencer marketing, representation is a way of responding to the demands of your target demographic, as well as addressing their needs. Inclusivity is a big pull these days, as it shows that you care about your audience and know who they are.
5. Using AI
Artificial intelligence is not a new concept, but it is on its way to being the cause of significant change in advertising. Giants in the industry are already using artificial intelligence to customize website designs, emails, social media posts, and virtually anything else you can imagine.
That’s the true power of AI content – personalization. By utilizing it to its fullest potential, you can create content tailored to your audience without missing a beat. This, in turn, creates a feeling of connection to the brand and builds brand trust – just what you need.
Final Thoughts
And there you have it, content marketing trends to look out for in 2022. Hopefully, you’ve learned something from our tips and will soon begin putting some of these strategies to the test.