The eCommerce industry continues to multiply. According to one eMarketer estimate, global retail eCommerce sales increased by 27.6% in 2020, reaching an estimated worldwide total of $4.28 trillion. By another estimate, it will exceed $6 trillion in sales by 2024, accounting for 22% of all global retail sales.
For those in the eCommerce industry, this means two things. First, there will be a growing demand for online services, meaning more potential customers.
However, this also means that you’re likely to see more competition as more eCommerce businesses arise and attract the same audience as you. To continue to grow your eCommerce business, you need to have some solid customer acquisition strategies in place.
One of the essential strategies to implement is a social media marketing strategy. Your eCommerce business needs to have a strong presence on the major social media platforms, using these networks in different ways. Through social media, you can not only promote your products to your audience but learn more about them and interact with them in a friendly manner.
Moreover, social media offers your business tremendous opportunities, provided you take advantage of them. You can do several things to get started with social media if you don’t have a strong campaign yet. The first is to ensure you have accounts on all the major platforms.
Then, once you do, you’ll want to start attracting as much of your audience as you can. You can do this by sharing helpful content and responding to customer inquiries on time. One platform, in particular, to pay attention to is Instagram.
Instagram is perfect for eCommerce businesses, as you can easily display your products and share links in a visual medium. If you want, you can even use an Instagram chat API, which makes it easier to interact with other Instagram users. Finally, consider working with Instagram influencers, promoting your products for you in exchange for a commission.
Strong Customer Support
Customer service plays a significant role in many customers’ purchasing decisions. If they don’t receive quality support, they are less likely to buy something or recommend you to others. So, you must offer solid customer support in a variety of ways.
One way you can achieve this is by adding a live chat feature to your website. With this feature, customers can quickly connect with your customer service agents and discuss their questions or issues with them. Another way to help customers is through a knowledge base system.
A knowledge base system provides customers with information about your products and services, answering their most frequent questions. There are many eCommerce knowledge base examples, such as Amazon and eBay, that you can look at. Customers will spend less time talking with your customer service agents if you provide them with resources to help them and are more likely to buy your products.
High-Quality Blog Content
Another way to acquire more customers for your eCommerce business is through a high-quality blog. A high-quality blog serves a few purposes. First, it can provide more information about your products to your customers. Through a blog post, you can compare your products to others, promote your latest sales and discuss features of your products more in-depth.
Sometimes customers need a little more information before buying something, and a blog is a perfect place to do this. In addition, a blog gives you more opportunities to get discovered. You can share each blog post you create across social media.
The more people you bring to your blog, the more people will transition to your leading eCommerce site and start browsing your products. You also increase your chances of getting discovered through a search engine search related to your blog post.
Set up a blog on your eCommerce site if you haven’t already and start producing high-quality content on a regular schedule. Think about what your audience would want to read or what might help them make a purchase. A comprehensive content marketing strategy takes time to see results but is typically worth it in the long run.
Targetted Online Ads
Finally, consider running ads online. You can do this in several places, such as social media platforms or search engines. When you run ads, be sure you are promoting them to your specific audience. Most online ad networks provide you with plenty of tools to specify the exact audience you want to target.
The more targeted approach you use, the better return you’ll get on your investment. Be sure to monitor the results of your targeted ad campaign and look for ways you can improve as you go along. Running ads costs money, but it’s worth the investment if you bring in more sales than you spend on ads.
Start Implementing Key Acquisition Strategies
The strategies above can take some time to implement. The sooner you can start working on them, the faster you will see results.
The eCommerce industry will continue to expand for the foreseeable future. If you want to take advantage of that, you need to have the best customer acquisition strategies in place.