If COVID-19 has done anything for businesses globally, it has shown how important it is to have an online presence in this day and age. Whether you are running an eCommerce company or pivoting some of your operations to online operations, it has become more important to have these online resources for your customers to engage with you.
So, we took a look at what some of the most successful companies are currently implementing to heighten their online successes. Of course, an amazing hosting provider plays a large part in having a successful online business. What we love about WPMU DEV Hosting most is it’s packed with unique and powerful hosting features you won’t find anywhere else (like 7 built-in PRO WP plugins). See for yourself and get 20% off any of their hosting plans here.
Whether you are looking to increase your web traffic, your brand awareness, or your conversion rates, there are several things that you can start implementing today to heighten your online strategy. So, let’s take a closer look.
1. Heightened Engagement Through Various Touchpoints
To create and streamline the customer journey, you will want to ensure that each touchpoint is carefully designed and optimized for customer engagement. Remember, not everyone wants to communicate and engage with your company in the same manner. While some still prefer communication over the phone, others prefer emails or chatbots.
If your website is built with WordPress, there are some excellent WordPress support plugin options for you to choose from. They are quick to load, are highly effective, and integrate with several other integrations for streamlined use. One of the most popular is the chatbot solution, which provides an effective touchpoint for your customer.
Instant, real-time communication has become increasingly more popular and effective for companies. It allows customers to contact you and instantly engage with you for their questions, requirements, or troubleshooting. So, if they need any assistance along the way, with using your paystubs generator, they can quickly contact you.
2. A Winning Business Proposal
No business can succeed without a solid customer base. And no matter how far you’ve come in terms of attracting new clients, chances are there are still people who can benefit from your products or services. The issue is figuring out how to get in touch with them and persuade them that your solutions are precisely what they need.
Here, a business proposal comes into play. A winning business proposal should include a description of your business and your products or services, the issues that your potential clients might be facing and how you can address them, and finally, an estimate of resources needed to implement the solution.
However, you should remember that a well-written business proposal can mean the difference between winning and losing a potential client. So if you don’t feel confident enough to write one, you can always use a business proposal template that you can customize to highlight your business’s uniqueness.
3. A Highly Functional Website
Of course, the next thing that you need for an online business is a great website. Not only is it the face of the brand, but it is usually your selling point for your online business. So, while you are still creating it, it is crucial to define the customer journey through the UX design process.
If you already have a website, take some time to go back and look at your customer journey. Where do your customers come in from? What is the first thing they see? How does the layout of your pages heighten your conversion rates?
Spend some time on each landing page to ensure correctly structured for optimal conversions. Are your CTAs above the fold? Are your images simple yet effective? Is your content informative and straightforward to read and understand? Can your pop-ups quickly be closed? You want to gather vital information from your customer but don’t want them to bounce from your site because of pesky pop-ups that won’t go away.
4. A Digital Marketing Strategy
The great thing about digital marketing is that the more you can put in, the more you will get out. You can decide your budget and levels of marketing, but you can also create content specifically for your target audience to convert them into loyal customers.
We have always encouraged every single brand to have a blog since it’s an excellent way to create informative and educational information for your customer. Helpful how-tos and product guides are great to sell your customer and heighten your SEO. These posts can then be distributed to your mailing list, across your social media accounts, and to influencer affiliates. You want to attract as many eyes as possible to it.
Social media is also essential for daily updates, product launches, specials, competitions, giveaways, and simple, relevant content to constantly go out to your customers. It is vital to track which posts are working and generate traffic and leads. These kinds of posts can be sponsored and have a bit of a budget put behind them to reach an even wider audience.
It is critically important for you to keep track of what you are doing and achieving with your efforts. All social and email platforms allow you to measure and monitor your engagement and open rates.
Google Analytics is also a great way to track your traffic coming into your site, how it behaves, and whether it is bouncing and why. It will help you to strategize going forward.