How to Use Emojis in Email to Boost Open and Click Rates

As a marketing person responsible for sending out daily email newsletters, you are in a position that requires sending emails that will get open and boost clicks rate; you need to build brand personality. Above all this, you need to develop a firm connection with your customers. By reading this sentence, you probably feel overwhelmed with the task ahead of you.

However, today there is a great and simple way to achieve all of this. You need to use emojis. Everybody will state that emojis are a fast and very efficient way to engage your customers, and they will make your brand friendlier and more eye-catching.

This simple tool will improve the effectiveness of your daily newsletter marketing. When you start using emojis as a strategic tool in your emails, either in the email subject line or in the text of the email, your click and open rates will at least double.

Emojis Email Best Practice


As all practices and rules of marketing have, emojis email best practice has its “To Do” and “Don’ts.” You need to follow a couple of very important steps if you would like to use emojis in your emails.

Check Emojis Across All Devices

A good marketer should know that every operating system, email client, and social media platform have their own set of emojis. Some are almost identical, but more are shown differently. That will send a completely different meaning and message to a customer and interfere with the user experience.

It means that your message will be completely wrong. To avoid this, use Emojipedia.  Emojipedia has categorized and named all variations of emojis.

It will display for you how chosen emojis look and appear on almost any platform, like Android, Microsoft, Gmail, Apple iOS, etc. The great thing that this platform provides is that you can use it to make sure that chosen emoji won’t appear like a simple square on your customer device.

The Meaning of Emojis Must Be Clear

It is not only about how your emojis will appear on different devices but what message they will send to different age groups, different backgrounds, and cultures. It means that the whole net world is included with all of its diversity.

One example, emoji with a laughing face and tears will, in most cases, be misunderstood by the older generation, and instead of “crying laughing,” they may think that this is a “sad” emoji that cries.

When used on some sad posts as a “sad” emoticon, you can see this. Social media are great sources to examine how emojis are used, so your target audience will clearly understand the right meaning of the emojis that you use.

The Tone of the Email Has to Be Positive

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Use emojis that send positive vibes, happy faces, and exciting emotions. Use them in line with your brand and the message you would like to send, and if you’re unsure which emoji to use, stick with the smiley face, it has a clear meaning.

Brand and Emojis

The great thing is if an emoji can be connected with your brand. You can almost consider it as your second logo. Don’t expect to have one exact emoji to represent your brand. If there is not one, use an emoji string to stand out from your brand, which everybody will associate with your business.

Accessibility and Diversity

Emojis have to be placed at the end of your sentence, so there will be no confusion with the written content. Check icons description using Emojipedia so that everybody will get that same message from your email content. Your customers are worldwide, so to avoid any diversity misinterpretation, use yellow skin tone on your emojis.

What Not to Do

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Word mustn’t be replaced with emojis. Emojis can’t be used with every written content, meaning you can’t just put them everywhere. Emojis need to be a kind of illustration at the end of your message.

For serious topics, don’t use any emojis, it will seem disrespectful. Also, in the legal parts of your content, they are more than impropriate.

Emojis in the Subject Line

Use them to guide what your readers can expect to read when they open the email. Too many emojis will look like spam mail, so be careful.

Boosting Click Rates

The same rule applies here as one for the subject line. Too many emojis will look unprofessional, may annoy your reader, and affect accessibility.

Depending on your business, use emojis tactfully, since they can:

  • Define the complete tone of your message
  • Improve your brand uniqueness
  • Boost the open and click rate of your emails
  • Increase your sales rate


When used with care and clear purpose, email with emojis will do wonders for your email marketing campaign. Just follow above mentioned steps, and you will do a fine job.