I am sure we all know what Youtube is. It is a substantial video-sharing service that has become very popular. We all spend some time every day watching Youtube videos and certain Youtubers that do Youtube as their career. Having Youtube as your career means you can earn money by making videos. One of the ways to do that is through ads. This article will be your simple guide to Youtube advertising.
Different Types of Youtube Ads
There are 6 different types of Youtube ads. Those 6 types are skippable in-stream ads, non-skippable in-stream ads, video discovery ads, bumper ads, masthead ads, and shoppable ads.
Skippable and non-skippable ads promote your content before, after, or during other videos on Youtube. Video discovery ads are those ads that are in places of discovery such as Youtube search engines or next to other related videos. Bumper ads are shorter, around 6 seconds or less that play before, during, or after other videos. Masthead ads are used to represent new products or services, they are used when you need to reach a bigger audience. When it comes to shoppable ads, they use pictures of products that can be searched, and in that way reached, they have been introduced recently.
How to Advertise on Youtube
Let’s break this down step by step.
To get close to Youtube ads, you must link your Youtube channel to Google ads. To do that, you can go to your Google Ads, open Tools & Settings, go to Setup and Linked Accounts and then find Youtube. After that, you just click on Add Channel and there you have it! All set to start advertising on Youtube.
If you want to make a video that will contain an ad, you need to click on New Campaign which you will find under Campaigns. Once you open up the New Campaign it will ask that you choose a goal for your video. There are many to choose from such as App Promotion, Sales, Leads, Website Traffic, and many others. There is even an option to do a campaign without a goal’s audience which is recommended if you are new to this.
After that, you pick a custom video campaign and move on to budget and dates. After you choose your budget, you can choose when you want your campaign to end.
After this, you need to decide the language and the place where your Youtube ads will be showing. This depends on the type of ad you’ve chosen to be in your videos. According to the type, you choose the placement. In the advanced settings, you can even choose on which devices you want your ads to show and how often.
You need to set up your audience and demographics as well. To narrow it down, you can use keywords and certain topics to target the audience better. Understanding your audience’s behavior is crucial for the success of your YouTube ads. This is where web analytics come into play. If you’re looking to delve deeper into analytics, especially if you are marketing to or based in the Middle East, you might consider consulting Web Analytics Agencies in Saudi Arabia for more specialized insights.
The last step before choosing a Youtube video to add your ads to is to decide your cost per view. It is important to know how much a view costs or how much a click per ad costs. After you’ve chosen this, you can choose the video for your Youtube ad and decide which type of ad you want to go with. You can’t forget to add the URL of where your viewers will go after they click on the ad.
In this article, we have talked about Youtube ads. We have explained in detail which types of ads there are and made a simple guide to Youtube advertising. Fear no more, all tips and tricks are right here!